Cognum provides strategic business advice to entities seeking to make structural changes affecting both their consumers and their competitors, as well as the entity itself. In this capacity, the firm provides consulting services to companies for outlining a plan that aligns with the objectives of the parties and assists them during the implementation process.
Some examples include consulting to the board of directors of an Israeli bank regarding the bank's strategic and operative plan (2018), the examination of headquarters relocation alternatives and subsequent implications on profit and equity for a leading bank in Israel (2016-2017), advisory services to Globes within the framework of restructuring and cost reduction process, the preparation of business plans for Elisha Hospital as part of a turnaround process (2017), the preparation of business plans for Merav Hospital (2016), creating a business plan for an innovative venture in the insurance industry (2016), creating a business plan and presenting alternatives for the establishment of the new Israeli fruits and vegetables wholesale market (2012), strategic business consultation including the creation of a business plan and go-to-market strategy with regard to the launch of the Shufersal retail chain credit card in cooperation with Paz and Bank Leumi (2006); creating a strategic plan for one of Israel's leading banks, consulting to the Ministry of Communications prior to opening the market to a second cellular company, strategic consulting to a large holding company subsequent to change of control, consultation with respect to the strategic reorganization of Israel’s largest energy and chemical companies; consulting to the Ports and Railways Authority regarding their development budget; consulting to the Airports Authority in connection with financing the construction of Terminal 3 (Ben-Gurion Int'l Airport 2000); consulting to investors in the "Carmel Tunnels" project and to the MTS Group regarding the Tel Aviv light-rail Metro project.